What Is Conversion Rate Optimization?
With over a decade of experience in various niche areas of online marketing, I’ve focused the last 7 years of my career on helping my clients turn their existing marketing budgets into more sales and leads. This is what is known as Conversion Rate Optimization.
Are you getting traffic that you aren’t converting effectively? Are you looking to create an online presence that not only will generate traffic/visitors but will also turn this traffic into sales and/or leads? Then you will benefit from Conversion Rate Optimization.
This is the process of turning your existing traffic/visitors into more sales and leads and then driving more targeted visitors into your optimized website. It’s understanding your visitor’s intent and needs by looking at the data that is being collected by your analytics program, which tells me how visitors are arriving at your site and what their behavioral pattern looks like. By understanding where the black holes exist on your site, I’m able to clearly see the opportunities for improvement. Depending on your specific circumstances, I may recommend various approaches to getting the results you’re looking to achieve.
What Results You Can Expect
I would love to be able to tell you that there is a one size fits all solution to your problem and that conversion rate optimization is simply a sequence of steps you need to follow in order to experience results. Unfortunately this isn’t the case. Every client has different variables affecting their performance and in some cases, small improvements have had significant wins while in other cases, where a client has been a little more seasoned in their optimization efforts in the past, it may take longer to get the results they are looking for.